SPECIAL K

Special K needed a huge rebrand. They were an iconic diet food, but diet culture was dying (thank goodness).

We noticed that media (looking at you, The Bachelor) often doesn’t show women eating - I mean really eating, not Carls-Jr-sexy-hamburger eating. But guess what? WOMEN DO IT EVERY DAMN DAY. And we deserve to see each other enjoying food.

Chapter 1, launched May of 2017

television

PRINT

Chapter 2, launched December 2017

TeleVision

TARGETED Online Video

These pre-roll are examples of how we used Google analytics to target viewers and dynamically populate content. The titles, in the upper left of the screen, denote search term categories.