Special k

SPK needed a way to talk about the nutrients they added. But regular folks don’t understand nutrition science.

So, we reframed the nutritional benefits as the answers to your body’s problems. Because everyone knows when their body is calling - and now they know Special K is the answer.

TeleVision

ONLINE VIDEO

PRINT

SOCIAL VIDEOS/bumpers

CAMPAIGN IMAGERY

We partnered with an artist to create unique illustrations to make our food imagery stand out.

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WEBSITE

We created a page on Special K’s website to help women interpret their body’s signals and actually do something about them.

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