CHEEZ-IT

Cheez-It had a successful campaign they’d been running for a decade. But for the release of the highly anticipated Extra Cheesy flavor, we wanted to garner more attention.

So, we expanded the campaign universe - a brand-new character in a new part of Cheez-It HQ.

Online Video/Television

 We created a long-form script from which we extracted a :15, :30, :6s and :10s.